Founded in 2018 by Menno van Meurs’ growing desire to contribute to a more circular denim industry while simultaneously safeguarding quality of premium denim, TENUE. was brought to life. Quality has always been at the core of a pair of jeans: A piece of workwear that could stand the test of time. Due to denim becoming part of the disposable fashion trend and no longer being synonymous with quality, it inspired Menno to make a change with his brand TENUE..
Thanks to his talented and close bond with the design team TENUE. has an extreme wide range of jeans that fit everybody like a glove. From a regular straight fit in a light or darker wash, black skinny jeans or a high-rise loose straight fit for women, TENUE. has it all. With a strong focus on quality and circularity, TENUE. bridges classic and contemporary workwear.
After conquering the streets of it’s hometown Amsterdam, TENUE. is ready to take on the Belgian denim market. Striding to create ethically produced and honest garments that last a lifetime, TENUE. is a real gamechanger. With their motto ‘buy less, but better’ we at Graanmarkt 13 couldn’t agree more and are therefore extremely proud to introduce TENUE. to our assortment of brands. Whether you choose a classic silhouette or prefer a more contemporary denim staple all TENUE. jeans are perfect for any occasion. Pair it with a casual, laid back shirt or dress it up, it’s all up to you. There’s plenty of different TENUE. styles to chose from in our Graanmarkt 13 e-shop.
Come on over to have your jeans customized by TENUE’s denim artisan
on the 10th and 11th March in our store.